The new website Awkward Family Photos is taking the internet by storm – 16 million hits in less than a month.
“It’s tapping into something universal,” said blog co-founder Mike Bender, 33, of the site’s success. “Everybody has experienced not only the awkwardness … [but] I think there’s something almost cathartic for people to share their awkwardness. That was always the hope.”
There has been no shortage of media attention for AwkwardFamilyPhotos.com. Stories by ABC News, Time Magazine and Esquire, just to name a few, have fueled the site’s popularity. A mention on this morning’s Today Show probably didn’t hurt either.