Parenting Bloggers Click with Advertisers

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Moms used to get all the blogging love. But now some Dads are cashing in on the action.

Today, parenting blogs are as likely to host a display ad for an educational toy or a cosmetics giveaway as they are a post recounting little Joey’s first night in his big-boy bed.

As they initially worked their way into this arena, marketers targeted mom bloggers. Research indicated that mothers did the bulk of household shopping and largely controlled $1.7 million in consumer spending. But the last couple of years has seen a steady boost in blogging about the wonders and woes of child-rearing from the male perspective.

However, there are concerns that as mom and dad bloggers get bogged down with more and more requests to sample products and blog about them, they could become corporate shills.

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